Tea is more than just a drink in India — it's an emotion shared across every corner of the country. But while the love for tea remains the same, how and where people drink it is changing fast. Today's customers are moving away from roadside tea stalls and choosing cleaner, branded tea shops that offer both hygiene and consistency in taste.
One brand that has captured this shift perfectly is Yewale Amruttulya. Born in Maharashtra, Yewale has become one of the most talked-about tea franchises, standing shoulder to shoulder with big dairy names like Amul and Chitale. With its focus on standardized recipes, neat ambiance, and strong customer trust, the brand has quickly expanded across India.
This blog is a complete guide for anyone planning to start a Yewale Tea franchise. Whether you're a first-time business owner or someone exploring small investment opportunities in food and beverages, this article will walk you through:
- Why this franchise is trending
- What kind of investment do you need?
- Step-by-step application process
- And everything in between!
What is Amruttulya Tea & Why Yewale Stands Out?
The Meaning Behind 'Amruttulya'
The word "Amruttulya" comes from Sanskrit and means "nectar-like" — something extremely delicious and pure. In the tea world, it usually refers to strong, flavourful, milk-based tea that gives a rich taste in every sip. Over the years, many tea shops across India started using this term to describe their products.
But here's the twist — while the word "Amruttulya" is common and open-source (anyone can use it), only one brand has made it a household name: Yewale Amruttulya.
Why Yewale is Different from Other Tea Brands
Unlike other small tea vendors or even regional shops, Yewale Amruttulya stands out for several reasons:
- Standardized Taste Across Locations: Every cup of tea tastes the same whether you're in Pune, Nagpur, or Delhi.
- Clean and Hygienic Outlets: No more dusty tea counters. Yewale shops are clean, uniform, and inviting.
- Youth-Focused Franchise Model: The brand encourages young entrepreneurs to take charge, giving them a modern business platform.
- Strong Brand Identity: With its yellow-and-black branding and recognizable logo, Yewale looks and feels like a professional chain.
- Word-of-mouth Growth: Customers love recommending Yewale to friends, which helps spread the brand organically.
In short, Yewale has built an identity around something common — and made it iconic. That's the power of branding and consistency.
Franchise Opportunity: Who Can Start a Yewale Tea Outlet?
Starting a tea franchise might sound like something only experienced businessmen can do. But Yewale Amruttulya has changed that thinking.
A Business Made for Young Entrepreneurs
Yewale believes that today's youth have the energy, passion, and vision to run successful businesses — even if they don't have years of experience. That's why the company gives preference to young entrepreneurs, college graduates, or even small business aspirants who want to try something of their own.
This approach has opened the doors for hundreds of fresh franchise owners across India.
Fun Fact: Many existing franchise owners are under 35 and running profitable shops in cities and small towns!
What You Need (Besides Money)
Before applying, make sure you check these points:
- You are passionate about the food/beverage business.
- You can manage daily shop operations or hire a small team.
- You're open to following brand rules (taste, cleanliness, pricing).
- You are ready to invest time and effort to grow locally.
Whether you're a student's parent looking for a stable business or a working professional aiming for side income, this franchise can fit your vision.
Types of Franchise Models Offered by Yewale
One of the best things about Yewale Amruttulya is that it offers flexible franchise models to suit different kinds of investors and involvement levels. Whether you want to be fully hands-on or prefer the company to handle daily operations, there's a model for you.
1. FOFO – Franchise Owned Franchise Operated
In this model:
- You own the shop and also manage day-to-day operations.
- You hire staff, oversee sales, and maintain quality as per Yewale's guidelines.
- Best for those who want full control and daily involvement.
Ideal For: Young entrepreneurs, small business owners, or families who want to be fully engaged.
2. FOCO – Franchise Owned Company Operated
In this model:
- You own the outlet, but the Yewale team operates it for you.
- Their trained staff will handle everything – from making tea to managing customers.
- Best for those who have capital but don't want daily business stress.
Ideal For: Working professionals, NRIs, or investors who want passive income.
Which Model Should You Choose?
It depends on you:
| Factor | FOFO | FOCO |
| Time Availability | High | Low |
| Business Involvement | Full | Minimal |
| Earning Potential | Higher (with effort) | Stable (but lower margins) |
| Risk Level | Medium | Low |
No matter which model you choose, Yewale provides full training, setup guidance, and brand support to make your journey smooth.
Shop & Space Requirements for Starting a Yewale Outlet
Before you think about selling your first cup of tea, you need the right location and setup. Yewale Amruttulya follows a well-defined standard for its outlets to maintain brand consistency.
Minimum Space Needed
To start a Yewale Tea franchise, you should have:
- 150 to 300 sq. ft. of shop space
- Dedicated area for storage/warehouse (for tea powder, milk, sugar, utensils, etc.)
This space is usually enough to accommodate the tea-making counter, cash counter, staff, small sitting area (if needed), and backroom storage.
Location Tips for Better Sales
Choosing the right spot is half the battle won in any tea business. Ideal locations include:
- Near colleges, coaching centers, or schools
- Near office complexes or tech parks
- Near busy bus stops or railway stations
- Inside housing societies or marketplaces
Pro Tip: Look for a location with high footfall and easy visibility from the main road. Even a small shop in the right spot can make huge profits.
Documents Required to Apply for a Yewale Franchise
Starting a tea franchise is not just about taste and location — legal and financial documents are equally important. Yewale Amruttulya maintains a professional and transparent process for all new franchise partners.
Here's a checklist of documents you'll need while applying:
Personal Identity & Address Proof
- Aadhaar Card
- PAN Card
- Voter ID (anyone for identity proof)
- Ration Card or Electricity Bill (for address proof)
Banking & Contact Details
- Bank Passbook or bank statement
- Active mobile number
- Valid email ID
- Passport-size photograph
Business-Related Documents
- GST Number (for tax purposes)
- FSSAI License (mandatory for selling food & beverages)
- Shop Act License (for legal operations in your area)
These documents prove your readiness to run a legal, branded outlet under Yewale's name. The company might also ask for additional financial documents (like income proof) depending on the franchise model you choose.
Important: All documents must be in your name or in the name of the person who will run the shop.
Manpower Requirements for Running a Yewale Franchise
Even the best tea recipe can't be served without the right people behind the counter. While Yewale provides training and operational guidance, you'll need a small but efficient team to keep the outlet running smoothly.
How Many People You Need
To run a Yewale Amruttulya outlet, the average manpower required is:
- 2 to 5 workers depending on shop size and expected customer flow
This usually includes:
| Role | Responsibility |
| Tea Maker / Barista | Prepares tea, maintains hygiene |
| Cashier / Manager | Handles payments, customer service |
| Helper / Cleaning Staff | Supports tea maker and keeps shop clean |
For smaller shops, 2-3 people are enough. For high-traffic areas or larger setups, you might need more.
Hiring Tips
- Choose staff who are punctual, clean, and polite.
- Prior experience in food service is helpful but not mandatory.
- Train all staff in hygiene, as it's a key part of the Yewale brand image.
- Basic communication skills in Hindi/English/Marathi (based on your location) are useful for better customer interaction.
Pro Tip: Staff wearing a clean uniform and greeting customers well can make a big difference in how people see your shop.
Investment Breakdown: What's the Cost of Starting a Yewale Franchise?
Starting a Yewale Amruttulya franchise is a serious business opportunity — and like any business, it needs a proper investment. The good news? Compared to big café chains, the investment is very reasonable, and the returns are promising with the right location and effort.
Here's a simple breakdown of the costs involved:
Initial Costs
| Item | Approximate Cost |
| Franchise Fee | ₹3,00,000 + 18% GST |
| Marketing Charges | ₹1,50,000 + 18% GST |
| Infrastructure Setup | ₹5,00,000 to ₹6,00,000 (approx) |
This includes branding, furniture, equipment, tea-making machines, utensils, lighting, signage, and initial inventory.
Other Possible Expenses
- Shop interior & furniture customizations (if needed)
- Refrigerator or cold storage for milk
- Documentation and license charges
- Staff salary (monthly running cost)
- Electricity and water bills
Total Estimated Investment
Around ₹10 to ₹12 lakhs (all-inclusive)
This may vary slightly depending on your city, shop size, and personal customization choices.
Note: Yewale doesn't take royalty or profit-sharing. Once you pay the franchise and setup costs, the profits are yours.
What Makes Yewale Tea Unique in the Market?
With so many tea brands and local chaiwalas around, you might wonder — what's so special about Yewale Amruttulya? The answer lies in taste, trust, and branding.
1. Signature Taste Loved Across Maharashtra
Yewale's tea has a balanced flavor — not too strong, not too light, with the perfect mix of milk, sugar, and tea powder. This taste has become so popular that customers seek it out specifically, even if they have to travel a bit.
Many regular tea drinkers say, “Yewale chai jaisa kahin nahi milta.”
2. Cleanliness and Professionalism
Unlike regular roadside tea stalls, Yewale outlets are:
- Clean and tidy
- Staff wear uniforms and gloves.
- Tea is made with RO water and fresh milk.
This gives customers a sense of hygiene and quality, which is very important in today's time.
3. Brand Recognition
Yewale has created a strong brand identity using:
- A consistent yellow-black color theme
- Eye-catching logo
- Strong online presence and social proof
This helps to increase customer trust, even in a new city or outlet.
4. Growing Demand for Branded Tea
Tea lovers are now moving towards standardized, branded outlets over unorganized stalls. This opens huge space for quality-focused brands like Yewale, especially in Tier 2 and Tier 3 cities.
Step-by-Step: How to Apply for a Yewale Amruttulya Franchise
Ready to get started? The process to apply for a Yewale franchise is simple and transparent. You just require to follow a few easy steps and wait for the official team to get in touch.
Step 1: Visit the Official Website
Go to www.yewaleamruttulya.com
This is the official source of information. Do not trust third-party agents or unofficial websites claiming to offer franchises.
Step 2: Fill Out the Franchise Application Form
You'll find a "Franchise" or "Apply Now" section on the website. Click on it and provide your:
- Full Name
- City and Location
- Phone Number
- Email ID
- Brief background or message
Make sure your contact details are correct. This is how the company will reach out to you.
Step 3: Wait for Company Response
If your location and profile match their expansion plans:
- You will get a call or email from Yewale's official franchise team.
- We may ask for additional documents or details.
- You may be invited for a discussion or meeting.
Step 4: Complete Documentation & Payment
Once selected, you'll receive an agreement and payment terms. You'll need to:
- Submit all required documents
- Pay the franchise and setup fee.
- Sign the franchise agreement.
Step 5: Shop Setup & Training
The Yewale team will guide you through the following:
- Shop interior and equipment setup
- Staff training and tea preparation process
- Marketing support for the grand opening
Once everything is ready, your outlet can launch!
Note: Avoid any shortcuts or unofficial channels. Always go through the official Yewale process to protect your money and brand identity.
Wrap Up: Why Yewale Amruttulya is a Smart Franchise Choice
If you've been searching for a profitable, low-risk business idea that fits the Indian market, Yewale Amruttulya ticks all the boxes.
You're not just selling tea — you're serving a beloved brand experience that thousands of people already trust. In a country where tea is a daily habit for millions, opening a hygienic, branded tea outlet is more than just a good idea — it's a smart business move.
Here's Why This Franchise Makes Sense:
Affordable Investment: Compared to cafés or restaurants, the setup cost is much lower.
Popular Product: Tea never goes out of style in India.
Strong Brand Name: Instant customer trust, even in new markets.
Youth-Friendly Model: Great for first-time entrepreneurs.
Scalable: Easy to expand into multiple outlets with the right strategy.
Whether you're in a metro city or a small town, this franchise can give you good margins, regular income, and business stability — if you manage it well.
If you've got the passion, the location, and the initial investment — your tea business dream can start today.
Visit www.yewaleamruttulya.com and take the first step.
Frequently Asked Questions (FAQs)
1. What is the total investment to start a Yewale Amruttulya franchise?
The total investment is around ₹10 to ₹12 lakhs including franchise fee, marketing charges, shop setup, and initial stock. It can vary based on your shop size and location.
2. Is prior business experience required to start this franchise?
No, you don't need prior experience. Yewale especially encourages young entrepreneurs and first-time business owners. Training and guidance are provided by the company.
3. How much space is needed to open a Yewale outlet?
You need a minimum of 150 to 300 sq. ft. of space, along with a small storage section. The location should ideally have high foot traffic.
4. Does the company help in finding a location?
Usually, you are expected to suggest a location. However, during the verification process, the company may approve or reject it based on footfall potential and other criteria.
5. What's the difference between FOFO and FOCO models?
- FOFO: You own and operate the outlet yourself.
- FOCO: You own the outlet, but Yewale manages the daily operations.
Choose based on your time, budget, and interest in handling daily work.
6. What are the monthly running costs?
Monthly costs include salaries (2–5 staff), milk and tea stock, utility bills, and local shop maintenance. On average, running costs can range from ₹50,000 to ₹80,000 depending on location.
7. Is there any royalty fee?
No. Yewale does not charge a monthly royalty. Once you pay the initial franchise and setup cost, all profits are yours.
8. How long does it take to set up the shop after approval?
Once documentation and payment are complete, it generally takes 30 to 45 days to fully set up and start operations.
9. Can I open multiple Yewale outlets?
Yes, once your first outlet is successfully running, you can apply for additional outlets. Expansion depends on your performance and location availability.
10. Where can I apply for the franchise?
Visit the official website www.yewaleamruttulya.com
Fill out the franchise application form and wait for the team to contact you.
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