A tea franchise gives you ready business systems and a known brand name, while your own tea shop gives you full control and keeps all profits after you build a customer base.
The tea business is huge in India. People drink tea everywhere. The market will reach ₹15 billion by 2033. So many people want to start tea business now. But which way is better - join a franchise like Yewale Amruttulya or start your own shop?
We at Yewale Amruttulya helped 550+ partners for 40+ years. Today we tell you both sides - real costs, real profits, what works and what fails.
Tea Business in India Today
Tea market grows fast in India. Market data shows 3.6-4.8% growth every year. Why? People want clean, good tea shops instead of roadside stalls. Also, more people live in cities now.
Why Tea Business Works Well
Everyone Drinks Tea: 80% Indian families drink tea daily. This means customers will always come. Even in bad times, people buy tea.
Better Quality Demand: Modern customers want clean shops with good tea. They pay more for branded outlets than street vendors.
Fast Growth: Tea franchises make profit in 12-18 months. Own shops take 2-3 years.
Works Everywhere: Tea sells well in big cities, small towns, and villages too.
Yewale Amruttulya Franchise Business
Money You Need to Start
Yewale Amruttulya franchise costs ₹10-12 lakhs total. Here's where money goes:
| What You Pay For | How Much | What You Get |
| Franchise Rights | ₹3-5 lakhs | Brand name use |
| Shop Setup | ₹2-3 lakhs | Standard design |
| Equipment | ₹1.5-2 lakhs | Tea making tools |
| First Stock | ₹50,000-70,000 | Tea, milk, sugar |
| Working Money | ₹3-5 lakhs | First months running cost |
| Training | ₹1 lakh + tax | Learning business |
Big Plus: Yewale Amruttulya takes no monthly fees. You keep all daily sales money.
How Much Money You Make
Real numbers from our partners in 2024-25:
| What You Measure | Range | Average per Month |
| Daily Sales | ₹5,000-10,000 | ₹6,000-8,000 |
| Monthly Income | ₹1.5-3 lakhs | ₹2.7 lakhs |
| Profit Percentage | 50-60% | 55% |
| Monthly Profit | ₹60,000-1.2 lakhs | ₹65,000 |
| Time to Profit | 12-18 months | 15 months |
Good Things About Franchise
People Know Brand: Customers trust the Yewale name right away. No need to build reputation slowly.
Ready Systems: We give you tested recipes, supplier contacts, and business methods. Everything works already.
Training: 40+ years experience taught in intensive classes. You learn tea making, customer service, money management.
Marketing Help: We run ads on TV and internet. You get posters and promotion materials.
Cheap Buying: We buy tea, milk, and supplies in bulk. You get better prices than buying alone.
Same Taste: All shops taste same. Customers know what to expect.
Hard Parts of Franchise
More Money Needed: ₹10-12 lakhs is much more than starting own shop at ₹25,000-1 lakh.
Menu Rules: You must follow our recipes. Cannot add local special items without permission.
Area Limits: Franchise contract stops you from opening shops in some areas.
Depend on Brand: If brand gets bad news, all shops suffer.
Contract Terms: Long agreements with renewal conditions create some worry.
Your Own Tea Shop Business
Starting Money Choices
Own tea shop can start cheap or expensive, your choice:
| Shop Type | Money Needed | What You Get |
| Basic Stall | ₹25,000-50,000 | Roadside or small kiosk |
| Normal Shop | ₹1-2 lakhs | Small retail space |
| Nice Café | ₹3-5 lakhs | Full service tea place |
Good Things About Own Shop
You Decide Everything: Make your menu, set prices, design shop however you want.
Keep All Profit: No franchise fees means 60-70% profit margins possible.
Change Fast: Add new items, change timings, adjust to local needs quickly.
Own Your Brand: Build valuable business that belongs completely to you.
Choose Location: Pick any spot based on your research, not company rules.
Be Different: Create special tea types or unique shop style.
Hard Parts of Own Shop
Build Brand Slowly: Getting customers to know you takes long time and money.
Learn by Mistakes: No proven system means costly errors in operations.
Find Suppliers: Deal with milk vendors, tea suppliers, equipment sellers alone.
Do Marketing: Spend money on ads and promotions to get customers.
No Help: Solve problems yourself, no support team.
Success Numbers: Real Truth
Who Succeeds More - Franchise or Own Shop
Data shows clear differences:
Startup Failures in India: 90% of new businesses fail, 45% fail by fifth year. The food business has similar numbers.
Franchise Success: Franchises have 90% success rate vs 15% for independent startups. Franchises survive the first year 6.3% better than their own businesses.
Tea Business Facts: Tea franchises make profit in 12-18 months. Own tea shops need 2-3 years.
Why Own Tea Shops Fail Often
Common reasons tea shops close :
- No Business Plan: 16% fail because no clear direction
- Bad Suppliers: Poor quality or unreliable delivery
- Weak Marketing: 12% fail because cannot get customers
- Money Problems: Run out of cash during slow months
- Wrong Location: Choose places with few customers
Money Comparison: Real Numbers
5 Year Investment Look
| What to Check | Yewale Franchise | Own Shop |
| Starting Money | ₹10-12 lakhs | ₹1-5 lakhs |
| Monthly Sales (Year 2) | ₹2-3 lakhs | ₹80,000-2 lakhs |
| Monthly Profit (Year 2) | ₹70,000-1.2 lakhs | ₹30,000-80,000 |
| Profit Time | 12-18 months | 24-36 months |
| 5-Year Returns | 250-400% | 150-600% |
Hidden Costs People Forget
For Franchises: Training fees, brand updates, equipment upgrades, marketing contributions.
For Own Shops: Brand building costs, mistake losses, legal help, high marketing spend.
How to Position Your Business
Franchise Positioning: Use Brand Power
Yewale franchisees get "India's Most Trusted Tea Business" position. This gives:
- Quality Promise: Same good taste at all shops
- Heritage Value: 40+ years tea expertise
- Fair Price: Good quality for reasonable cost
- Clean Standards: Modern, hygienic outlets
Own Shop Positioning: Create Special Value
Successful own shops win through:
- Local Taste: Add regional flavors people want
- Target Groups: Focus on office workers, students, health people
- New Experience: Create unique atmosphere or service
- Price Strategy: Compete on very low prices or premium quality
Technology in Modern Tea Business
Digital Systems Help
Franchise Technology: Ready POS systems, inventory software, delivery apps.
Own Innovation: Freedom to try new technology, create apps, experiment without permission.
Delivery and Online Orders
After COVID, delivery became very important:
- Tea Travels Well: Unlike coffee, tea quality stays good during delivery
- Big Orders: Tea shops good for office catering and events
- App Integration: Both models use Swiggy, Zomato, own delivery
Regional Market Differences
Big Cities: Premium Competition
In Mumbai, Delhi, Bangalore, customers want:
- Premium Experience: Nice shops with modern facilities
- Fast Service: Quick orders and many payment options
- Health Options: Green tea, herbal types, no sugar choices
- Known Brands: Established names have big advantages
Small Cities: Growth Opportunities
Smaller cities offer great chances:
- Less Competition: Markets not crowded yet
- Cheap Rent: Lower costs mean better profits
- Tea Culture: Strong tea tradition, less coffee competition
- Brand Power: Franchise names work better in small places
How to Choose Right Option
Pick Tea Franchise When You:
- Have ₹10-12 lakhs to invest
- Want proven systems over trying new things
- Need fast market entry and brand name
- Don't have much food business experience
- Prefer lower risk over maximum control
- Plan to work in competitive city markets
Pick Own Setup When You:
- Have strong business vision and local knowledge
- Want complete creative control and flexibility
- Have little money but willing to work hard
- Know business or food service already
- Can handle uncertainty and learning time
- Will invest time in building brand
Success Tips from Experts
For Franchise Partners:
Choose Location Well: Even with brand power, location matters most. Pick busy areas with the right customers.
Adapt Locally: Keep brand standards but adjust service style for local preferences.
Build Community: Make relationships with local businesses, schools, organizations.
Run Efficiently: Master the standard systems to get best profits.
For Own Entrepreneurs:
Research Market: Study local competition, customer wants, right pricing.
Keep Quality Same: Develop standard recipes so customers come back.
Go Digital Early: Invest in social media and online ordering.
Manage Money Well: Keep detailed records and save cash carefully.
Future Trends in Tea Business
Health Focus Growing
Customers want more:
- Wellness Teas: Turmeric, ginger, tulsi for health
- Organic Types: Certified organic tea varieties
- Natural Sweet: Jaggery, stevia instead of sugar
Premium Market Growing
Middle class growth creates chances for:
- Special Blends: Artisan and premium tea types
- Experience Shops: Tea lounges and experiential retail
- Gift Market: Packaged premium teas
Why Many Tea Businesses Actually Fail
Despite good numbers, many tea businesses struggle. Three big reasons:
Rent Problem
High rent locations eat profits fast. Many choose prime spots without calculating how many customers needed to break even. Cash flow crisis happens in 6-12 months.
Taste Problem
Inconsistent taste kills tea business faster than anything. Without training or systems, small changes in milk, brewing time, or sugar drive away regular customers.
Working Money Problem
Most people budget setup costs but forget working capital needs. Seasonal changes, festivals, unexpected costs need 3-6 months operating money, which many lack.
Which Model Will Win in 2025?
Based on current trends, mixed approaches work best:
Franchise Plus Local Touch: Smart franchisees keep brand standards while adding local adaptations.
Own Shop with Systems: Smart independent owners use franchise-like systems while keeping creative control.
Technology Use: Both models need digital ordering, customer management, and data-driven decisions.
Tea business in India offers great opportunities for both franchise partners and independent entrepreneurs. Yewale Amruttulya franchise gives a proven path with less risk and faster market entry - good for first-time entrepreneurs or those wanting stability over control. Own tea shops offer higher long-term profits and complete creative freedom for experienced business owners willing to invest time in brand building.
Success in either model needs good location, consistent operations, excellent customer service, and smart money management. The Indian tea market growing to ₹15 billion by 2033 means opportunities for both approaches. This is the perfect time to enter a business with a model that fits your risk comfort, investment money, and entrepreneurial dreams.
Remember, whether you choose franchise partnership or independent entrepreneurship, you're not just starting business - you're joining India's cultural heritage and daily rhythm. The question isn't which model is better; it's which path matches your goals, resources, and dreams of brewing success in India's beloved tea industry.
Ready to Start Your Tea Business?
If you're thinking about the Yewale Amruttulya franchise, contact our team to explore partnership opportunities and get detailed money projections for your location. For independent entrepreneurs, use this analysis as your guide for market entry and competitive positioning in India's growing tea market.
GET A FRANCHISE